Social Media Tactics for Student Athletes, Coaches, Administrators, and Applications for Business – Jay Izso – AND 25
I have heard it said, especially from coaches, “social media and athletes are like oil and water, the two just don’t mix”. Well the same could be said for athletics in general. Because even coaches and high level administrators have found themselves in hot water over a tweet or social post that resulted in termination. […]
Social Media Introverts Make It Impossible to Measure Your Social Media Influence and Effectiveness
Recently I was in the gym when a long time friend came up to me and said, “I love your posts on Facebook, I especially love your #Izsoisms”. I said, “Thank you, I hope you find them helpful or at least interesting”. She said, “Oh I really do enjoy reading what you write, and I […]
Mega-Bad: Consumers No Longer Motivated to Like Facebook Business Pages
I have talked and written about the death of the Facebook Business Fan Page. It has since then taken a life of its own as more and more people have said, “yeah, it is pretty much over”. Even Facebook admitted that they were reducing the number of people who would ever see your post from […]
You Want Me to Connect with What? The Social Mediology of the Profile Picture
Your picture is important. As a matter of fact if the research on social media is telling us anything it is that picture are hugely important. Yet…still…”Houston we have a problem”. Profile pictures are still being ignored. Folks I cannot stress this enough when it comes to social media your social media profile picture is […]
Note to Marketing: Change or Die
“Marketing is Dead!” HOLD ON! I didn’t say that . However, they may be right. The always connected consumer has changed the game as a recent quote from research stated: “complex customer journeys replace linear campaigns as the new normal.” Meaning? It is less about the technology and marketing and more about the psychology of […]
Critical: Your Linkedin Profile Photo
So many people underestimate the power of their profile picture. Yet psychologically it is the first thing we look at. You say you don’t believe that a business site like Linkedin that your profile picture makes a difference? Think again. Research demonstrates that our first judgment of you is based on your photo. If you […]
What Does Your Consumer Really Want…Better Sex or the Meaning of Life?
If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it. A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted […]
Social Media Lessons from Miley Cyrus: She Twerked it Worked
Miley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working. Check out these stats*: 1. Topped Googles “hot searches” 2. Added 100,000 Instagram followers 3. Added 50,000 Facebook likes 4. Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last […]
Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.
Surprise! Facebook has a new algorithm for Facebook pages. They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do […]
The Social Media Business Secret You Haven’t Been Told
Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?” he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe. I personally agree with […]