Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture
Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you […]
The Psychology of Social Media Influence – The Power of Klout and Kred
In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that […]
The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them
Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”. Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do […]
Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.
When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use . Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they […]
Small Businesses are Not Corporations on Facebook
I was told by someone, “that what you do to help small business you can do on the corporate level”. Oh this is so not true. There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently. What I do for the […]
Social Media Psychology & Business: Focus on the User…Not the platform!
Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the […]
Creating a Picture of Social Media Influence, Klout, and Kred #Infographic
Psychology is my passion. Not to far a way is statistics and measurement. It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything […]
Facebook Business Pages…Why They Fail?
I have been reading and hearing more and more conversations about Facebook Business Fan pages. The most frequently asked question is, “are they really effective”? Honestly, the reviews are mixed. If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) […]