Coaching Mavericks - Maverick Coaching Group
Jay Izso Maverick Coach and Host of A New Direction
  1. an unorthodox or independent-minded person.
    Similar:  individualist, nonconformist, free spirit, unconventional person, original,  trendsetter, rebel, disruptor (Oxford Dictionary)

We are all created uniquely and have been give a set of unique talents, gifts, skills, and passions that are meant to be used for our true purpose.  We are in fact five part people: physical, mental, emotional, spiritual, and relational.   I have been called to help people grow in all five of those area, discover their gifts, and purpose so that they can become more successful in their life, career, and business.  Because the truth is if we are not growing we are dying.

This is done providing through accountability, changing mindsets, creating new habits, encouraging effort, and developing the skills of resilience.

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Why as a maverick do I need a coach?

“I’ve seen that phenomenally successful people believe they can learn something from everybody. I call them ‘mavericks with mentors.’ Richard Branson, for instance, is a total maverick but he surrounds himself with incredibly successful, smart people and he listens to them.”



Wait a second? If I am a maverick, why would I need a coach? One of the biggest drawbacks about being a maverick is that typically you have so many ideas you can often get stuck in understanding which one to pursue. Hence, a maverick coach can help you identify which ideas best align with your talents, personality, and passion.

Another reason why a Maverick needs a coach is because we need to be pointed in the right direction so that we can unleash our talents, and personality and passion to the right people who are ready to join us in our quest to make a positive impact on the world.

Finally a maverick needs a coach to help set the right boundaries where you know where you are gong without feeling closed in. In another works, putting up the electric fence, but
putting it up far enough away that you don’t see it.


There are many business owners, founders, CEO’s, COO’s, sales people, administrative people, and broom pushers that are Mavericks. You may very well be in a career that makes great money, and it may align quite well with your talents, personality, passions, and purpose, but you know you could be doing more. You need fresh ideas. Ideas that different, unique, perhaps even off the wall. The maverick inside you may be to tightly fenced in and we need to cut the fences or move them further out so you can freely create, innovate, and ultimately make you and your company more profitable.


First, I know that every maverick is unique. There is not a “one size fits all” system. My coaching style is based on your personality, your strengths and weaknesses, your passions and your purpose. Therefore I have you take a couple of inventories to help you and I discover some of your unique qualities. Then we will spend individual time together understanding your biggest challenges, finding opportunities, and discovering how you can best lead yourself and others to your desired purpose. When we can we like to do this face to face, but we also do weekly phone sessions helping you take more control of you and your career and your future. (click here to schedule your free 30 minute consult).


If you are an owner or CEO of a business we offer specific one on one coaching to help you become a better leader, help you reach your personal and professional goals and your purpose. We help you improve your maverick leadership skills, and offer team training and teamwork sessions to help your people better understand you and how to work with your leadership style best. Our past experience has shown us that as your people understand how you communicate and your maverick ways, they will adjust to you and you ultimately become more efficient and effective with communication, become more profitable, are less stressed, and have a clearer vision of where you ultimately would like to be.


If you are salesperson and a maverick at the same time, chances are you have a difficult time fitting in to the team. Deep down you really are a team player, but because you have a tendency to do your own thing in your own way you are having difficulty being part of the team concept. You may be their top sales representative, and yet you are always being reprimanded, and you may have been let go from the business while at the top of your sales game. I can help you continue to the maverick that you are in your current place of employment, while at the same time, preparing you for your own purpose. We help you understand both your personality, strengths and weaknesses, as well as the strengths and weaknesses of others and how to more effectively communicate across the board allowing you more freedom to do what you do best and be the salesperson you always knew you were.


Perhaps you know you are a maverick and you just want help getting on the path to finding your purpose. You feel like there is more to do with your life than what you are currently doing and yet you do not know quite how to get there. Then you would fit into our “Life Coaching for Mavericks”. Here again, we help you understand your personality, strengths and weaknesses, passions and purpose, and create a roadmap to helping you get there. We do not merely set goals, but we create miles stones that are visible that we can see that indicate to you that you are getting ever closer to the purpose you truly were built to complete.


We typically offer 4 sessions per month per client. Prices vary based on type of coaching, length of sessions, and whether it is face to face or by phone. More sessions per month are always negotiable and the more sessions one purchases the price per session is reduced. We also offer both flat rate monthly fees as well as hourly fees as well. Please make arrangements for your FREE 30 minute consult by (clicking here).

Let me leave you with this

“I personally believe mavericks are people who write their own rulebook.

They are the ones who act first and talk later. They are fiercely independent thinkers who know how to fight the lizard brain (to use Seth Godin’s term). I don’t believe many are born, rather they are products of an environment, or their experiences.

They are usually the people that find the accepted norm does not meet their requirements and have the self-confidence, appetite, independence, degree of self reliance and sufficient desire to carve out their own niche in life.

I believe a maverick thinker can take a new idea, champion it, and push it beyond the ability of a normal person to do so. I also believe the best mavericks can build a team, can motivate with their vision, their passion, and can pull together others to accomplish great things. A wise maverick knows that they need others to give full form to their views and can gather these necessary contributors around them.

Mavericks, in my experience, fall into various categories – a/ the totally off-the-wall, uncontrollable genius who won’t listen to anyone; b/ the person who thinks that they have the ONLY solution to a challenge but prepared to consider others’ views on how to conquer the world &, finally, the person who thinks laterally to overcome problems considered to be irresolvable. I like in particular the third category. 

The upside is that mavericks, because of their different outlook on life, often sees opportunities and solutions that others cannot. But the downside is that often, because in life there is always some degree of luck in success (i.e. being in the right place at the right time), mavericks that fail are often ridiculed for their unorthodox approach. However when they succeed they are acclaimed for their inspiration. It is indeed a fine line they walk in life.”

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