Crafting Your Marketing Story for Greater Success - Paul Furiga A New Direction with Jay Izso

Crafting Your Marketing Story for Greater Success – Paul Furiga Part 2

When it comes to marketing the research is clear, your best marketing is telling your authentic unique story.  Why? Because our brains are naturally wired to hear and relate to a story.  Also, because we all have one.  What is more every story is unique which means that your story becomes a differentiator when it …

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Storytelling Your Brand for Greater Profit - Paul Furiga A New Direction with Jay Izso

Storytelling Your Brand for Greater Profit – Paul Furiga

We all love a good story.  In fact, we watch movies and TV shows because we love the storytelling that happens with in them.  But some how in business we get a disconnect between storytelling and our brand.  Sure we will spend tons of money on marketing, believing that it is making a difference.  But …

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Meaningful Partnership at Work - Seth Silver and Timothy Franz - A New Direction with Jay izso

Meaningful Partnerships at Work – The Workplace Covenant – Seth Silver & Timothy Franz

We all know the statistics…the number one reason why people leave their job is their boss.  But we also read how managers are frustrated because they cannot seem to motivate their employees to be as productive as they need the to be.   Honestly when it comes to this relationship it appears to be no relationship …

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The Language of Leadership - Joel Schwartzberg - A New Direction with Jay Izso

The Language of Leadership – Joel Schwartzberg

As a leader we are called to be problem solvers.  But we are also called to be great communicators.  If we cannot communicate effectively…well…we will not be a leader for long.  The part of communication in leadership that is rarely talked about is the “language” of leadership.  Yes it is true or language can be …

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Build a Better Organization - Robert Kohlhepp - A New Direction with Jay Izso

Building a High Performance Organization – Robert Kohlhepp – Fmr CEO Cintas

Whether you are a solopreneur, entrepreneur, start-up, B2B, B2C, small business, corporation, profit or non-profit we all should have a desire to see your organization operate at it’s highest level.  There are three critical parts to every organization, culture, people, and leadership.  And if any one of those areas are week or off track so …

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Donna Weber - Transforming Customers Into Loyal Champions - Onboarding Matters - A New Direction with Jay Izso

Transforming Your Customers Into Loyal Champions – Donna Weber

Do you really know your customer?  What percentage of your customers come back to you to do business with you again?  Do they love you so much that they tell other people about your business and get you referrals?  If you don’t like the answers to these questions, or are hesitant to answer these questions, …

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Ascend Your Start-Up - Helen Yu - A New Direction with Jay Izso

Entrepreneurship – Ascend Your Start-Up – Helen Yu

What does climbing Mount Everest have to do with being an Entrepreneur and a Start-Up Company?  Turns out pretty much everything.  If you are considering a Start-Up then the truth of the matter is you are on a journey.  And that journey is pretty much of a climb that is beset with potential pit falls …

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