9 Marketing Messages that Will Increase Profitability
Increase Profitability with the Right Marketing Message We all know marketing is important. But is your marketing positively influencing your profitability? Often times in business we just turn things over to a marketing department and we hope for the best. And often times marketing is filled with jargon that sounds great and impressive, but there […]
9 Marketing Message Pillars to Become a Market Leader
Learn to Create a Marketing Message that Really Resonates with Your Target Audience There are so many marketing messages coming at us from different directions. Everyone is after our attention. If you are an entrepreneur or small business owner, finding the right marketing message can be a tremendous challenge. What is more if you are […]
Crafting Your Marketing Story for Greater Success – Paul Furiga Part 2
When it comes to marketing the research is clear, your best marketing is telling your authentic unique story. Why? Because our brains are naturally wired to hear and relate to a story. Also, because we all have one. What is more every story is unique which means that your story becomes a differentiator when it […]
Storytelling Your Brand for Greater Profit – Paul Furiga
We all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens with in them. But some how in business we get a disconnect between storytelling and our brand. Sure we will spend tons of money on marketing, believing that it is making a difference. But […]
Communication, Marketing and Your Message: Ignition – Matthew Moseley
Regardless of what you do in business it all really comes down to one word…communication. If you are trying to employ your team to do more, it’s communication. If you want to overcome a crisis, it’s communication. If you want people to buy your product or service it’s…wait for it…communication. I think we all know […]
Branding, Marketing, Partnerships and Business – Branding Renegades – Sean Dowdell
If you are starting your own business or you have been in business for a period of time you need to check in with your branding. When it comes to business branding is everything. Branding is not so much about what you say it is…branding is what your customers say you are. So here is […]
Sales, Marketing and the Entrepreneur – Steve Brown – The Golden Toilet
As an entrepreneur we typically are idea people. Some of us are sales people, but it seems like the more entrepreneurs I interview the more I see their creative side than their sales side. Sometimes it appears to be an attitude of, “if I build it, they will come”. The truth is many entrepreneur types […]
Stop Flushing Your Marketing Budget Down the Tech Toilet – Steve Brown
“Build me a website, that’s what we need to have a successful business”. Then what happens? They continue to spend money on website design, SEO, and other IT initiatives only to do one thing…run out of money. That marketing philosophy is the “if we build it, they will come”. Like something out of the movie […]
The Best Story Wins – Leveraging Hollywood Storytelling for Your Business and Beyond – Matt Luhn
Stories are powerful. They improve our learning. They help us to understand and remember things and events we may not ordinarily not remember. Stories affect our brain chemistry, they manufacture emotions that help us relate not only to the parts of the story, but also to the person telling the story. Matthew Luhn joins A […]
Checking in on You and Your Mission
Episode 34 of A New Direction is totally focused on you and your mission. How are you right now in the four areas of your life? The physical, the mental, the emotional, and the spiritual? Matthew Luhn wrote a book entitled “The Best Story Wins” in his book he makes a statement that I pose […]