“Build me a website, that’s what we need to have a successful business”. Then what happens? They continue to spend money on website design, SEO, and other IT initiatives only to do one thing…run out of money. That marketing philosophy is the “if we build it, they will come”. Like something out of the movie “Field of Dreams”. The only thing you get from that strategy is an endless black hole of pouring money into a tool that never produces the return on investment that you hoped. And There must be a better way! And there is! In this episode of A New Direction meet Steve Brown. He has been changing the thinking of entrepreneurs all over the world, and helping them develop a “GrowthStack” system that will fundamentally change the way you spend your money on marketing and the way you are thinking about it.
Steve Brown has written a fun, edutaining book entitled, “The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System that Grows Your Business”. The book is funny, but it makes a huge point. You need to have a system made up of four priorities: Clear Messaging, Marketing Automation, Sales Automation, and Strategic Campaigns. Steve explores each of these areas, uncovers the traditional mistakes that businesses often make, what to do instead, and offers a wealth of successful insights that will change the way you do business and become more profitable. The Golden Toilet is not an anti-website book. It is a book filled with alternatives that will help you become more empathetic toward your customer, relate to them, maintain them over time, and create loyal fans that come back for more and will tell their friends. Now what business doesn’t want that?
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