Social Media for Business

Social Media Tactics for Student Athletes, Coaches, Administrators, and Applications for Business – Jay Izso – AND 25

I have heard it said, especially from coaches, “social media and athletes are like oil and water, the two just don’t mix”.  Well the same could be said for athletics in general.   Because even coaches and high level administrators have found themselves in hot water over a tweet or social post that resulted in termination. …

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Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper?  It has been defined as “an instrumental transaction in …

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R.I.P. The Death of the Facebook Business Page for Small Business

If you are a small business with that “FREE” Facebook Business Page…it is in a coma…and soon DEAD! Remember the good old days.  Facebook allowed you to build a business page for free and people could voluntarily “Like” your page and if they did, when you posted something it would show up on your fans …

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Holiday Gifts for Your Business and Social Media

It’s the holiday season.  Most people are smiling a bit more, there conversations are a bit lighter, and their countenance is a bit brighter.  I also find that not only is it my daily face to face interactions, both personally and professionally, but I am noticing it even within the different social media platforms.  Now …

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What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted …

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Social Media Lessons from Miley Cyrus: She Twerked it Worked

Miley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working. Check out these stats*: 1.  Topped Googles “hot searches” 2.  Added 100,000 Instagram followers 3.  Added 50,000 Facebook likes 4.  Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last …

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Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.

Surprise! Facebook has a new algorithm for Facebook pages.  They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do …

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The Social Media Business Secret You Haven’t Been Told

Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?”  he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe.  I personally agree with …

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Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture

Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you …

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The Psychology of Social Media Influence – The Power of Klout and Kred

In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that …

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