Increasing Referrals

Master the Art of Closing the Sale – Ben Brown – AND 23

If you are in professional sales for any length of time, you have heard it before…”A-B-C…Always Be Closing”.  While it sounds funny, there is, in reality some truth to that statement.  The fact is, when it comes to sales if you are not closing, you are in fact not selling.  We are not talking about …

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40 Rules Every Sales Pro Needs to Know – Gregg Jackson AND13

In this episode of A New Direction we talk with Best Selling Author Gregg Jackson and his most recent book.  “40 Rules Every Sales Pro Needs to Know“.  The book is a quick read made up of literally 40 one page rules that will help you in your business, life, marriage, and career. Gregg and …

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New Year Resolutions that Get Results

It is that time of year again, where we send the old year packing, and usher the New Year into it’s seat.  Having always been interested in the psychology of goals, naturally I have an intense curiosity about who makes goals, how do they make them, and what do they set their goals for. Recently …

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Your Business Behavior Affects Your Consumer’s Behavior

The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand. What do consumers do when they have a positive experience with your business? Do they care? Will they come back? Do they tell anyone? How about when …

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Want To Be Seen as Credible, Competent, and Admired? Don’t Conform!

A recent study has demonstrated that intentionally going against the grain can gain you competence, respect, and even credibility from others.  The study published in the Journal of Consumer Research examined how what people wear does affects others perceptions in a positive way¹. What did they find?  When people dress in a way that goes …

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Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper?  It has been defined as “an instrumental transaction in …

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Turning Clients Into Ambassadors for Your Business

Do you want “Ambassadors” for your business?  You should, they are the most effective free advertising that you can have for your business.  They refer you, bring people to you, and they want to make sure you are successful.  Recently the Journal of Consumer Research pre-released a piece of empirical research for the February issue …

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