storytelling

Crafting Your Marketing Story for Greater Success - Paul Furiga A New Direction with Jay Izso

Crafting Your Marketing Story for Greater Success – Paul Furiga Part 2

When it comes to marketing the research is clear, your best marketing is telling your authentic unique story.  Why? Because our brains are naturally wired to hear and relate to a story.  Also, because we all have one.  What is more every story is unique which means that your story becomes a differentiator when it …

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Matthew Luhn and Jay Izso A New Direction

The Best Story Wins – Leveraging Hollywood Storytelling for Your Business and Beyond – Matt Luhn

Stories are powerful.  They improve our learning.  They help us to understand and remember things and events we may not ordinarily not remember.  Stories affect our brain chemistry, they manufacture emotions that help us relate not only to the parts of the story, but also to the person telling the story. Matthew Luhn joins A …

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