I have heard it said, especially from coaches, “social media and athletes are like oil and water, the two just don’t mix”. Well the same could be said for athletics in general. Because even coaches and high level administrators have found themselves in hot water over a tweet or social post that resulted in termination. …
The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand. What do consumers do when they have a positive experience with your business? Do they care? Will they come back? Do they tell anyone? How about when …
Your Business Behavior Affects Your Consumer’s Behavior Read More »
Do you have people within your social media platforms who like to gossip? Sure. We all do. Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper? It has been defined as “an instrumental transaction in …
I am notorious for long posts. Truth is, I have about 111 words to make my point, before over half of you will go bye-bye. Still reading? Great! Statistic Brain recently verified some statistics (see below) on our attention span. Chances are you will only read 49% of a 111 word webpage. That may sound awful, …
If you are a small business with that “FREE” Facebook Business Page…it is in a coma…and soon DEAD! Remember the good old days. Facebook allowed you to build a business page for free and people could voluntarily “Like” your page and if they did, when you posted something it would show up on your fans …
R.I.P. The Death of the Facebook Business Page for Small Business Read More »
It’s the holiday season. Most people are smiling a bit more, there conversations are a bit lighter, and their countenance is a bit brighter. I also find that not only is it my daily face to face interactions, both personally and professionally, but I am noticing it even within the different social media platforms. Now …
Holiday Gifts for Your Business and Social Media Read More »
If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it. A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted …
What Does Your Consumer Really Want…Better Sex or the Meaning of Life? Read More »
Surprise! Facebook has a new algorithm for Facebook pages. They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do …
Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile. Read More »
Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?” he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe. I personally agree with …
The Social Media Business Secret You Haven’t Been Told Read More »
Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you …
Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture Read More »
Jay Izso, is a Peak Performance Coach, International Radio Show Host and Podcaster of A New Direction, Motivational Speaker, and Award Winning Author. He works with athletes, entrepreneurs, sales professionals, and c-suite executives helping them achieve greater success by discovering their natural strengths, talents, affinities, and acumen, so that they can lead from their authentic self or as Jay calls them their inner Maverick.
