Creating a Picture of Social Media Influence, Klout, and Kred #Infographic
Psychology is my passion. Not to far a way is statistics and measurement. It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything […]
Pay to Post…The Rules Have Changed For Facebook Business Pages
Well it’s officially over. The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts. Have you noticed recently you are not getting the responses to your posts that you used to? There […]
Facebook Business Pages…Why They Fail?
I have been reading and hearing more and more conversations about Facebook Business Fan pages. The most frequently asked question is, “are they really effective”? Honestly, the reviews are mixed. If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) […]
Twitter: Submitting Runny Tweets? You may have “Tweeterrhea”.
When on Twitter you can stink, be runny, and have nothing solid…smells like “Tweeterrhea” to me
The Target Marketing Myth
The hottest marketing term being thrown around today is “target marketing”. People are making tons of money on this term. It is so ill defined, that no one can tell you exactly what it is. How big or how small it is. What the defining parameters are, how to measure it, or how to actually […]
The Missing Links in Web Marketing
I pretty much say what is ever on my mind. That’s nothing unusual, but today, quite frankly I am hoping that some of you will pay attention. I have had enough of the ignorance that I see everyday on websites and people who have no business discussing how consumers use the web. So I am […]
Where Do We Go From Here?
Well here we are in the midst of craziness. The Real Estate Market is in the tank for now. The mortgage industry is in trouble and tightening up. The stock market makes no sense. Elections are coming closer and as of yet there doesn’t seem to be a candidate that anyone can put their full […]
So You Want More Leads…Is that what you call them?
My friend and colleague Brad Carroll, CEO of Dakno an Internet Marketing Group, www.dakno.com turned me on to something that was just so phenomenal that I had to write about it immediately. So often we talk about “leads”. I have even made the mistake at times of using this term. First, I want to apologize […]
Gimmicks and Gadgets, or Just Take a Page from the Google Play Book to Increase Search Engine Ranking.
I am sitting on a plane off to visit my son in Portland, Oregon. I happened to be dwelling over a couple of articles in the Wall Street Journal that I saved, and thinking about a couple of videos and BLOG’s from Matt Cutts Google Engineer. I was thinking about this, because I am regularly […]
Emailing Listings…Not Good for the Health of Your Business.
Many of you may not know this, but I have my own Brokerage. I have noticed recently that many Agents in our area have been sending their new listings by email. I am probably averaging about 50 per day. Any guesses what happens to those emails? Have you ever went to you Outlook, right clicked on the email that was […]