Real Estate Web Marketing

Creating a Picture of Social Media Influence, Klout, and Kred #Infographic

Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything …

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Pay to Post…The Rules Have Changed For Facebook Business Pages

Well it’s officially over.  The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts.  Have you noticed recently you are not getting the responses to your posts that you used to?  There …

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Is It Me or Something I Said? Why People Link to Posts.

We all want to know that when we post something in social media that someone is actually reading it, and hopefully is passing it on to other people.  Business people regularly ask me what do I have to write to get people to respond to my posts.  Honestly it is not easy.  Typically I find …

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Facebook Business Pages…Why They Fail?

I have been reading and hearing more and more conversations about Facebook Business Fan pages.  The most frequently asked question is, “are they really effective”?  Honestly, the reviews are mixed.  If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) …

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You Better Watch Out, You Better Not Cry, You Better Not Pout, I am Telling You Why Your Social Media Marketing is Causing Santa to find Another Chimney.

Psychology is what I study, teach, and speak about. Particularly psychology as it applies to business and the internet/social media world. I am a consumer behaviorist who gleans through the research to help businesses understand the trends and behavior of consumers and why they may or may not be attracted to your business. One area …

You Better Watch Out, You Better Not Cry, You Better Not Pout, I am Telling You Why Your Social Media Marketing is Causing Santa to find Another Chimney. Read More »

Drip Campaigns…Good Business or Just Drippy?

Diagnosis: Your email drip campaigns are not effective. Symptoms: The recipients of your drip email campaigns delete them, or – worse – they ask to be removed from the campaign, causing you a loss of direct contact with your potential clients. You fear you may be losing your potential clients to the competition. Analysis The …

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Unconventional Marketing Takes Guts

Conventional – 1: formed by agreement or compact 2 a: according with, sanctioned by, or based on convention b: lacking originality or individuality : trite c (1): ordinary, commonplace – Merriam Webster Online Dictionary As you can tell from my last BLOG, I am far from conventional. However, the point of my last article is …

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