Consumer Behavior

Checking in on You and Your Mission

Episode 34 of A New Direction is totally focused on you and your mission. How are you right now in the four areas of your life? The physical, the mental, the emotional, and the spiritual? Matthew Luhn wrote a book entitled “The Best Story Wins” in his book he makes a statement that I pose …

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Black Friday and Holiday Spending, Retrain Your Brain to Avoid the Credit Card Blues – Heather Wagenhals – AND 22

Oh the holidays are upon us.  Black Friday is proclaiming just how much money you will save and Cyber Monday is calling your wallet.  The commercials are telling you to spend, spend, spend!  Your a giver…you want to give the best to everyone and the credit card chip is just one insert a way from …

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The Future of Money – Joel Block – AND3

In this episode of AND Jay Izso talks about our relationship with money and checks in with you on your 4 dimensions…the physical, the mental, the emotional, and the spiritual. World renown financial expert Joel Block talks to us about the economy, real estate, local markets and the future of finances in the U.S. and …

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Your Business Behavior Affects Your Consumer’s Behavior

The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand. What do consumers do when they have a positive experience with your business? Do they care? Will they come back? Do they tell anyone? How about when …

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Want To Be Seen as Credible, Competent, and Admired? Don’t Conform!

A recent study has demonstrated that intentionally going against the grain can gain you competence, respect, and even credibility from others.  The study published in the Journal of Consumer Research examined how what people wear does affects others perceptions in a positive way¹. What did they find?  When people dress in a way that goes …

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Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper?  It has been defined as “an instrumental transaction in …

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Do People Really Read What You Write?

I am notorious for long posts.  Truth is, I have about 111 words to make my point, before over half of you will go bye-bye. Still reading? Great! Statistic Brain recently verified some statistics (see below) on our attention span.  Chances are you will only read 49% of a 111 word webpage. That may sound awful, …

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Turning Clients Into Ambassadors for Your Business

Do you want “Ambassadors” for your business?  You should, they are the most effective free advertising that you can have for your business.  They refer you, bring people to you, and they want to make sure you are successful.  Recently the Journal of Consumer Research pre-released a piece of empirical research for the February issue …

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What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted …

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Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.

Surprise! Facebook has a new algorithm for Facebook pages.  They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do …

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