Checking in on You and Your Mission
Episode 34 of A New Direction is totally focused on you and your mission. How are you right now in the four areas of your life? The physical, the mental, the emotional, and the spiritual? Matthew Luhn wrote a book entitled “The Best Story Wins” in his book he makes a statement that I pose […]
Black Friday and Holiday Spending, Retrain Your Brain to Avoid the Credit Card Blues – Heather Wagenhals – AND 22
Oh the holidays are upon us. Black Friday is proclaiming just how much money you will save and Cyber Monday is calling your wallet. The commercials are telling you to spend, spend, spend! Your a giver…you want to give the best to everyone and the credit card chip is just one insert a way from […]
The Future of Money – Joel Block – AND3
In this episode of AND Jay Izso talks about our relationship with money and checks in with you on your 4 dimensions…the physical, the mental, the emotional, and the spiritual. World renown financial expert Joel Block talks to us about the economy, real estate, local markets and the future of finances in the U.S. and […]
Turning Clients Into Ambassadors for Your Business
Do you want “Ambassadors” for your business? You should, they are the most effective free advertising that you can have for your business. They refer you, bring people to you, and they want to make sure you are successful. Recently the Journal of Consumer Research pre-released a piece of empirical research for the February issue […]
What Does Your Consumer Really Want…Better Sex or the Meaning of Life?
If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it. A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted […]
Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.
Surprise! Facebook has a new algorithm for Facebook pages. They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do […]
Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture
Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you […]
The Psychology of Social Media Influence – The Power of Klout and Kred
In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that […]
The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them
Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”. Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do […]
Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.
When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use . Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they […]