Social Media Psychology & Business: Focus on the User…Not the platform!
Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the […]
Selling in an Emotional Earthquake.
This economy has changed a number of consumer behaviors. The problem I have noticed is that salespeople are not paying attention to the behavior change. True, they are aware of the economy, however, they are still over trusting their sales process and have yet to make an adjustment to the new buyer. It is not […]
So You Want More Leads…Is that what you call them?
My friend and colleague Brad Carroll, CEO of Dakno an Internet Marketing Group, www.dakno.com turned me on to something that was just so phenomenal that I had to write about it immediately. So often we talk about “leads”. I have even made the mistake at times of using this term. First, I want to apologize […]