Business Web Marketing

Social Media Tactics for Student Athletes, Coaches, Administrators, and Applications for Business – Jay Izso – AND 25

I have heard it said, especially from coaches, “social media and athletes are like oil and water, the two just don’t mix”.  Well the same could be said for athletics in general.   Because even coaches and high level administrators have found themselves in hot water over a tweet or social post that resulted in termination. …

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Do People Really Read What You Write?

I am notorious for long posts.  Truth is, I have about 111 words to make my point, before over half of you will go bye-bye. Still reading? Great! Statistic Brain recently verified some statistics (see below) on our attention span.  Chances are you will only read 49% of a 111 word webpage. That may sound awful, …

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What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted …

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Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.

Surprise! Facebook has a new algorithm for Facebook pages.  They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do …

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Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the …

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Pay to Post…The Rules Have Changed For Facebook Business Pages

Well it’s officially over.  The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts.  Have you noticed recently you are not getting the responses to your posts that you used to?  There …

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Personalities of Twitter

Some Twitter Personalities While I was working on my Twitter psychology article, a friend from Twitter, @spideas asked me a question about introverts on Twitter. I have had conversations with my introverted friends and looked at the deeper psychological implications of Twitter.  I realized that there are so many personalities on Twitter it might be …

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So You Want More Leads…Is that what you call them?

My friend and colleague Brad Carroll, CEO of Dakno an Internet Marketing Group, www.dakno.com turned me on to something that was just so phenomenal that I had to write about it immediately. So often we talk about “leads”. I have even made the mistake at times of using this term. First, I want to apologize …

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