Business Web Marketing

Small Businesses are Not Corporations on Facebook

I was told by someone, “that what you do to help small business you can do on the corporate level”.  Oh this is so not true.  There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently.  What I do for the …

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Creating a Picture of Social Media Influence, Klout, and Kred #Infographic

Psychology is my passion. Not to far a way is statistics and measurement.    It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything …

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Facebook Business Pages…Why They Fail?

I have been reading and hearing more and more conversations about Facebook Business Fan pages.  The most frequently asked question is, “are they really effective”?  Honestly, the reviews are mixed.  If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) …

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Drip Campaigns…Good Business or Just Drippy?

Diagnosis: Your email drip campaigns are not effective. Symptoms: The recipients of your drip email campaigns delete them, or – worse – they ask to be removed from the campaign, causing you a loss of direct contact with your potential clients. You fear you may be losing your potential clients to the competition. Analysis The …

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Unconventional Marketing Takes Guts

Conventional – 1: formed by agreement or compact 2 a: according with, sanctioned by, or based on convention b: lacking originality or individuality : trite c (1): ordinary, commonplace – Merriam Webster Online Dictionary As you can tell from my last BLOG, I am far from conventional. However, the point of my last article is …

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