Small Businesses are Not Corporations on Facebook
I was told by someone, “that what you do to help small business you can do on the corporate level”. Oh this is so not true. There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently. What I do for the […]
Creating a Picture of Social Media Influence, Klout, and Kred #Infographic
Psychology is my passion. Not to far a way is statistics and measurement. It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything […]
Facebook Business Pages…Why They Fail?
I have been reading and hearing more and more conversations about Facebook Business Fan pages. The most frequently asked question is, “are they really effective”? Honestly, the reviews are mixed. If you ask 10 people how effective their Facebook business page is, (provided they are not lying to you…oh and they will, and they do.) […]
Twitter: Submitting Runny Tweets? You may have “Tweeterrhea”.
When on Twitter you can stink, be runny, and have nothing solid…smells like “Tweeterrhea” to me
People Quit Twitter? Typical.
A couple of days ago the Nielson Wire reported that people were leaving Twitter at a rate of 60% per month. Meaning that of all the people that join Twitter in the beginning of the month, only 40% will be around by the end of the month. Pretty tough on business if you are only […]
FREE Check and Removal Tools of Conflicker Virus.
I know that there is a virus out there, no one knows to what extent the damage will be. Here is what I know…don’t panic. I had a chat with one of my IT/Server people and they were kind enough to provide me with 3 FREE tools to help remove the “conflicker” virus should you […]
Fugitaboutit! Doing Business on Facebook? You may be in the Wrong Neighborhood.
The Target Marketing Myth
The hottest marketing term being thrown around today is “target marketing”. People are making tons of money on this term. It is so ill defined, that no one can tell you exactly what it is. How big or how small it is. What the defining parameters are, how to measure it, or how to actually […]
The Missing Links in Web Marketing
I pretty much say what is ever on my mind. That’s nothing unusual, but today, quite frankly I am hoping that some of you will pay attention. I have had enough of the ignorance that I see everyday on websites and people who have no business discussing how consumers use the web. So I am […]
The Fallacy of Search Engine Optimization (SEO)
I have recently been receiving tons of emails concerning Search Engine Optimization (SEO). Before I write much further, let me be very clear that I believe SEO is very important to a website, however… There are some fallacies about SEO that need to be addressed that you must consider. As well as some questions […]