The Price is Right – How to Correctly Price Your Product or Service Business

    Per Sjofors - Pricing Your Business Right - A New Direction with Coach Jay Izso

    Make Sure When It Comes to Your Business the Price is Right

    Per Sjöfors - The Price Whisperer - A New Direction with Coach Jay IzsoIf there is one thing that can keep your business from success is price. Set the price too high and you price yourself out of the market. Set your price too low and you will not make enough profit.
    And what if you are just starting a business. How do you get your pricing right? What are the top considerations to consider?
    What about the political and economic climate? How might those changes affect your pricing strategy?
    It is these questions and more that we will get an answer for on this episode of A New Direction. The Price Whisper Per Sjofors joins us again to talk about the practical issues of pricing for your those of you in the retail and service industry.
    The Price WhispererPer Sjofors book The Price Whisperer: A Holistic Approach to Pricing Power is the most comprehensive book you will find on how to get to the right price.
    The book gives both an academic background of pricing, but also the necessary practical guidance how you can arrive at the right price for your business.
    Sadly as business owners, founders, entrepreneurs, CEO’s and other C-suite professionals who work with pricing, they are truly guessing.
    And the problem with guessing is that you never really know how much money you are leaving on the table, or if your product or service is overpriced.
    Per, really supplies the tools to help any business in any industry, both B2B or B2C find the price that will give them to where they want to be.
    Don’t be lazy, because ultimately there is work involved on your part, but when you truly know all the factors of pricing…the price is right for your business.

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    Coach Jay at Coaching MavericksI have been asked, what is a “Maverick”.  A Maverick is not w what, but a who.  And the fact is we are all Mavericks.

    We all have a combination of gifts, talents, and abilities, like no one else that make us unique.  And that makes us Mavericks.

    And being a Maverick means living authentically to yourself.  And becoming as successful as you can be by living authentically to you.

    I have a successful track record coaching individuals, business teams and sports teams in developing a growth mindset, and help business sales teams in discovering methods to increase sales and more!

    Coaching Mavericks - Coach Jay Izso - Personal and Team Coaching for Life and BusinessSo if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk.

    The first call is free and we can find out if I will be a good fit for you and your team.

    My business is Coaching Mavericks, because there is a Maverick in all of us that when we find our way with our own unique gifts, talents and abilities, we will be the most successful.  Find me at

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