How to Change Minds – Rob Jolles

    Let’s be honest with each other. We are all in sales. Seriously, we are all in sales. Even if your career title does not say, “sales” you have to sell. You have to sell your boss that you have value, you have sell your spouse or significant other on…well you. If you have children you may have to sell them on doing their homework. Then there is selling your parents on well what ever decision you want or need them to make. And if you are in sales, well, then, you know all to well the difficulties in getting people to make up their mind, commit to a decision, make a change from where they are today so that they can be in a better place tomorrow. And the end of it all we all want or need someone to “change their mind.

    World renown Speaker and Author Rob Jolles discusses the process of “How to Change Minds”. We are not talking about manipulation here. We are talking about influencing others for their good, not for our gain. Rob carefully makes sure throughout his book that we clearly have it within our own mind we are not manipulating we are helpfully guiding.

    In this episode of A New Direction “How to Change Minds” will be a book not only you will want to read, but because of the comprehensive nature of the process you will need to read again, and again, and again. Make no mistake about changing minds is not an easy task, and it is beset with some trials, tribulations, and objections, but Rob Jolles walks us through it all to change your mind…after all he wrote the book…”How to Change Minds

    This week’s sponsors of A New Direction, Rob Jolles and his book “How to Change Minds” are:

    ENLIGN Business Brokers and Advisors have been the sponsor of A New Direction since day one. And we could not be more grateful. Internationally recognized as the leaders in business brokerage if you are looking or know someone who is looking to sell their business go with the experts that thousands of other business people have used ENLIGN Business Brokers an Advisors. You can learn more by going to

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    This weeks t-shirt shout out goes to Note in the Pocket in Raleigh North Carolina their Mission says it ALL:
    Our Mission
    We provide clothing to impoverished and homeless schoolchildren in Wake County with dignity and love. Note in the Pocket believes that it is unacceptable that children are limited in their educational and social development because they do not have appropriate clothes for school. Learn more.

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