Jay IzsoJuly 26, 2023

Decoding the Secrets of Pricing Success

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The Fastest Way to Profitability is Pricing

The Price Whisperer - Decoding the Secrets or Pricing - A New Direction show with Coach Jay Izso

Pricing your product or service can be a challenge. Often times businesses will spend tremendous amounts of money trying to price right only to go with a gut feeling about the right price.

What is more most of the research on right pricing focuses on learning from their current customers and fails to address the question or the answer as to why prospective customers are not buying.

Sure, there are pricing formulas that are espoused in business schools when it comes to pricing, but sadly most of the textbook formulas are theoretical more than practical as the vast majority of the authors have never actually run or owned a business.

In this episode of A New Direction one of the top 50 global thought leaders and influencers on sales and Forbes Business Council Thought Leader Per Sjofors a.k.a. the Price Whisperer joins us to keep us from leaving money on the table because of pricing and at the same time keep customers from leaving the table all together.

The Price Whisperer - A Holistic Approach to Pricing Power | Book by Per Sjofors | Official Publisher Page | Simon & Schuster

Per’s book, “The Price Whisperer: A Holistic Approach to Pricing Power” is one of the most comprehensive books on pricing that I have read to date. The Price Whisperer makes a strong case that price is the fastest way to profitability. But to get there is going to take some work and effort.

The Price Whisperer also clues us in that there are behavioral economics that come into play when it comes to pricing. The fact is that all purchasing decisions whether B2B or B2C are actually emotional. We want to believe as buyers that we make logical purchases, but the fact is our brain and emotions dictate the triggers that cause us to buy.

Why is this so important? Because when you understand how the buyer buys and you understand the value proposition of your product or service then pricig becomes the fastest way to profitability. And yet we often think of buyers as acting rationally which is not supported by the research Per offers in his book.

So then how do we arrive at the right price? Per takes us through a variety of research scenarios whether you are B2B or B2C that you can apply to help you find the right price for you product or service. And if you are a small business…listen in to the show, because The Price Whisperer helps you do low cost research that will help you get there.

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Have you been wondering if you a coach is right for you? You may have heard of coaching, but maybe not sure if it is right for you, or maybe you don’t completely understand how it works.

Look, if you are feeling stuck in life, or stuck in your business a coach can help you by taking a drone’s eye view of the situation and give you clarity.

Or perhaps you have a team who is in need of a direction, I can help there too. I work with sports teams in mindset, business sales teams in discovering methods to increase sales and more!

So if you are feeling that you need a different direction, or perhaps you have a team that is in need of a different direction, then let’s talk. The first call is free and we can find out if I will be a good fit for you and your team.

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Decoding the Secrets of Pricing Success

The Fastest Way to Profitability is Pricing

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