What Does Your Consumer Really Want…Better Sex or the Meaning of Life?
If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it. A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted […]
Social Media Lessons from Miley Cyrus: She Twerked it Worked
Miley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working. Check out these stats*: 1. Topped Googles “hot searches” 2. Added 100,000 Instagram followers 3. Added 50,000 Facebook likes 4. Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last […]
Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.
Surprise! Facebook has a new algorithm for Facebook pages. They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do […]
The Social Media Business Secret You Haven’t Been Told
Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?” he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe. I personally agree with […]