Social Media Lessons from Miley Cyrus: She Twerked it Worked
Miley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working. Check out these stats*: 1. Topped Googles “hot searches” 2. Added 100,000 Instagram followers 3. Added 50,000 Facebook likes 4. Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last […]
Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.
Surprise! Facebook has a new algorithm for Facebook pages. They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do […]
The Social Media Business Secret You Haven’t Been Told
Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?” he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe. I personally agree with […]
Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture
Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you […]
The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them
Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”. Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do […]
Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.
When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use . Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they […]
Small Businesses are Not Corporations on Facebook
I was told by someone, “that what you do to help small business you can do on the corporate level”. Oh this is so not true. There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently. What I do for the […]
Social Media Psychology & Business: Focus on the User…Not the platform!
Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the […]
Creating a Picture of Social Media Influence, Klout, and Kred #Infographic
Psychology is my passion. Not to far a way is statistics and measurement. It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything […]
Pay to Post…The Rules Have Changed For Facebook Business Pages
Well it’s officially over. The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts. Have you noticed recently you are not getting the responses to your posts that you used to? There […]