Social Media Research

Your Business Behavior Affects Your Consumer’s Behavior

The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand. What do consumers do when they have a positive experience with your business? Do they care? Will they come back? Do they tell anyone? How about when …

Your Business Behavior Affects Your Consumer’s Behavior Read More »

Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing.

Do you have people within your social media platforms who like to gossip?  Sure.  We all do.  Did you know that those gossipers may be just the people you want to develop the strongest relationships with in order to give your business buzz? What is a gossiper?  It has been defined as “an instrumental transaction in …

Shhh…Are You Friends with a Gossiper? Don’t Tell Them This…But…They are Your Best Source for Word of Mouth Marketing. Read More »

Do People Really Read What You Write?

I am notorious for long posts.  Truth is, I have about 111 words to make my point, before over half of you will go bye-bye. Still reading? Great! Statistic Brain recently verified some statistics (see below) on our attention span.  Chances are you will only read 49% of a 111 word webpage. That may sound awful, …

Do People Really Read What You Write? Read More »

What Does Your Consumer Really Want…Better Sex or the Meaning of Life?

If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it.  A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted …

What Does Your Consumer Really Want…Better Sex or the Meaning of Life? Read More »

The Social Media Business Secret You Haven’t Been Told

Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?”  he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe.  I personally agree with …

The Social Media Business Secret You Haven’t Been Told Read More »

The Psychology of Social Media Influence – The Power of Klout and Kred

In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that …

The Psychology of Social Media Influence – The Power of Klout and Kred Read More »

Will the Real Twitter (Followers) Please Stand Up?

I like Twitter.  I enjoy it because I am able to get my message out and I think I have for the most part,the right followers who appreciate my message.  I also like Twitter, because it makes me think how I (as one who speaks for a living and having the gift for gab) can …

Will the Real Twitter (Followers) Please Stand Up? Read More »

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do …

The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them Read More »

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use .  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they …

Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking. Read More »

Social Media Psychology & Business: Focus on the User…Not the platform!

Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the …

Social Media Psychology & Business: Focus on the User…Not the platform! Read More »