What Does Your Consumer Really Want…Better Sex or the Meaning of Life?
If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it. A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted […]
The Social Media Business Secret You Haven’t Been Told
Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?” he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe. I personally agree with […]
The Psychology of Social Media Influence – The Power of Klout and Kred
In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that […]
The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them
Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”. Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do […]
Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.
When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use . Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they […]
Social Media Psychology & Business: Focus on the User…Not the platform!
Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the […]
Creating a Picture of Social Media Influence, Klout, and Kred #Infographic
Psychology is my passion. Not to far a way is statistics and measurement. It is true that one can use a statistic to say what you want it to say, but if one is careful they can be very useful. One of the difficulties we have in social media is measuring just about everything […]
Pay to Post…The Rules Have Changed For Facebook Business Pages
Well it’s officially over. The days of that FREE Facebook business page that you created is no longer FREE. Well, let’s put it this way it’s no longer free if you want everyone to see your posts. Have you noticed recently you are not getting the responses to your posts that you used to? There […]