What Does Your Consumer Really Want…Better Sex or the Meaning of Life?
If we really want to use social media for business effectively and receive the most benefit, we really do need to understand the psychology of the people who use it. A little term I call “Social Mediology”. Recently a related piece of research on the unconscious motivations of consumers from the area of neuroscience conducted […]
Social Media Lessons from Miley Cyrus: She Twerked it Worked
Miley Cyrus did her “twerking” and while people and critics were confused, appalled, and outraged, her social media said one thing…twerking was working. Check out these stats*: 1. Topped Googles “hot searches” 2. Added 100,000 Instagram followers 3. Added 50,000 Facebook likes 4. Peaked at 300,000 Twitter mentions per minute (Oh BTW the best last […]
Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.
Surprise! Facebook has a new algorithm for Facebook pages. They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do […]
Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture
Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you […]
The Psychology of Social Media Influence – The Power of Klout and Kred
In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that […]
The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them
Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”. Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do […]
Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.
When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use . Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they […]
Small Businesses are Not Corporations on Facebook
I was told by someone, “that what you do to help small business you can do on the corporate level”. Oh this is so not true. There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently. What I do for the […]
Social Media Psychology & Business: Focus on the User…Not the platform!
Is there a psychology to social media? Yes. If one truly wants to be successful using social media you should know that it is less about marketing and more about the psychology of those who use it most. The mistake most businesses and marketers make is that they fail to realize the motivations of the […]
How to be Unfollowed on Twitter: Top 10 Reasons + 5
Small business and Twitter many times is like oil and water. For many they just do not mix. One of the biggest frustrations for the small business person is getting followers, but perhaps worse is losing those followers you have. Let’s be honest the people who have the most followers are famous in one way […]