Facebook for Small Business

Your Business Behavior Affects Your Consumer’s Behavior

The most important piece of knowledge any business must have is what the behavior of their consumer is as they relate and interact with your business and brand. What do consumers do when they have a positive experience with your business? Do they care? Will they come back? Do they tell anyone? How about when …

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R.I.P. The Death of the Facebook Business Page for Small Business

If you are a small business with that “FREE” Facebook Business Page…it is in a coma…and soon DEAD! Remember the good old days.  Facebook allowed you to build a business page for free and people could voluntarily “Like” your page and if they did, when you posted something it would show up on your fans …

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Holiday Gifts for Your Business and Social Media

It’s the holiday season.  Most people are smiling a bit more, there conversations are a bit lighter, and their countenance is a bit brighter.  I also find that not only is it my daily face to face interactions, both personally and professionally, but I am noticing it even within the different social media platforms.  Now …

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Faceborg Determines Value, Quality, and Relevancy…Resistance is Futile.

Surprise! Facebook has a new algorithm for Facebook pages.  They recently published in their blog that they conducted a survey with “thousands” of people, entered the data into a number of computers (they call the “machine” and they have determined what content will be valuable to the more than 1 billion people using the platform. Do …

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The Social Media Business Secret You Haven’t Been Told

Recently I read an article from Jay Baer @JayBear entitled “Is Twitter Massively Overrated?”  he has research with some very impressive data that quite frankly demonstrates that Twitter is probably not nearly as powerful from a business standpoint as many social media marketers, gurus and “experts” would have us to believe.  I personally agree with …

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Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture

Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you …

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The 10 Most Annoying Social Media Behaviors and the Psychology Behind Them

Every day as I study and research the psychology of social media and business I hear something along the lines of “social media is a place to exercise my right to free speech”.  Well it is true that you can say nearly anything you want, however, there are consequences for what you say or do …

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The Profile Photo…A Humorous Social Media Psychological Interpretation

Have you ever heard yourself or someone say, “they have such a trusting face”, or “they look so innocent”?    The fact is that as humans we make judgments about people based on their photo.  There is in reality a psychology behind our social media profile picture.  We look at facial expressions, eyes, shape of …

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Men are From LinkedIn, Women are from Pinterest…Social Media Psychologically Speaking.

When it comes to the different aspects of social media psychology for business it is always interesting to look at gender differences and social media use .  Thanks to InternetServiceProviders.org we have a nice infographic that gives us some insight into few ways Men and Women differ when it comes to where and how they …

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Small Businesses are Not Corporations on Facebook

I was told by someone, “that what you do to help small business you can do on the corporate level”.  Oh this is so not true.  There is a psychological “corporate” mentality, and there is a small business mentality especially in marketing and social media, and they work quite differently.  What I do for the …

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