Regardless of what you do in business it all really comes down to one word…communication. If you are trying to employ your team to do more, it’s communication. If you want to overcome a crisis, it’s communication. If you want people to buy your product or service it’s…wait for it…communication. I think we all know that this is ultimately true, but how much do you really know about being able to communicate your message effectively? Well in this episode of A New Direction we have a gift for you in Matthew Moseley, communications strategist. He has worked in the intersection of public policy, business, and government for decades.
Matthew Moseley’s book Ignition: Superior Communication Strategies for Creating Stronger Connections is nothing short of powerful! This is one of those books where Matthew pulls the curtain back and shows you how to carve a message that not only resonates with people you are trying to communicate to, but can also create a movement in the process. Ignition is in my opinion the most strategic, honest, practical communications book on the market. Get your pens, pencils, recording devices ready, because you are going to want to hold on to every word Matthew Moseley is going to say to help you and your message. Ready. Set. Ignition.
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