How to Take Any Idea and Make it Successful in 5 Steps
Will Russell‘s book, “Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time” is a complete and total blueprint that will help you understand first if you idea should even go to market. Then once you have done all your research, he walks you through customer acquisition. Then How to engage your audience. Followed by how to convert your audience into customers. Then finally how to scale and optimize your business after launch.
The truth is however none of this is going to work if you are not real clear on validating your idea. And this is where spend most of our focus on the show. As Will told me after the show, “validation of your idea is like a GPS, without it your either guessing how your idea will work, or just getting lucky”. The fact is you need to make sure you have done your homework before you launch. It doesn’t take that much time, but it is time well spent. Get Launch in 5 it is truly a game changer.
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