Entrepreneurship – Ascend Your Start-Up – Helen Yu

    Ascend Your Start-Up - Helen Yu - A New Direction with Jay Izso

    Helen Yu - Ascend Your Start-Up - A New Direction with Jay IzsoWhat does climbing Mount Everest have to do with being an Entrepreneur and a Start-Up Company?  Turns out pretty much everything.  If you are considering a Start-Up then the truth of the matter is you are on a journey.  And that journey is pretty much of a climb that is beset with potential pit falls and altitudes that you have never experienced.  In fact if you are an entrepreneur with a Start-Up then you need to know that like climbing Mount Everest you cannot not go straight to the top, you have to sometimes come back to base camp so that you can slowly get acclimated to the altitude if you want to be successful.  The truth is if you want to be successful in climbing Mount Everest or a Start-Up you are going to need a “Sherpa” that has been there done that and knows the “ins” and “outs”.  Well on this episode of A New Direction Helen Yu is your “Sherpa” to help you get your Start-Up to become successful.

    Helen Yu’s book Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth is powerful and I believe a must read for any entrepreneur, sales person, business CEO, Start-Up or long time business.  The lessons from her climb deal with the physical, mental, emotional, and spiritual challenges we all face in business.  Here is the key:  Ascend Your Start-Up will help you take a step back and reconsider your “why”, your brand,  your marketing, your team, and your customer.  And if you follow Sherpa Helen Yu’s advice you will grow and grow to your potential.

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