Connecting More Powerfully With Clients – Paul Cowan

    Connecting with Clients - Paul Cowan - A New Direction with Jay Izso

    Paul Cowan - Connecting with Clients - A New Direction with Jay IzsoWhether you are a Business to Business company or a Business to Consumer company the fact is we all need clients.  And that means that connecting with prospective or current clients becomes  priority one.  The problem is that connecting with others is not easy.  In fact, connecting and staying connected will be one of the most difficult tasks that you will undertake in your business.  Thankfully for all of us therapist, counselor, and marketing company owner Paul Cowan helps us connect with our clients more powerfully on this episode of A New Direction.

    Paul Cowan‘s book “Connecting with Clients: For stronger, more rewarding and longer-lasting client relationships” is a series of short vignettes that quickly explores through stories, research, and psychology how connecting with our clients can be achieved with much greater success.  Let’s be honest during every step of the sales process from beginning to nurturing being connected is a business lifeline.  The fact is the client can hold many of the cards, but if you do the things necessary to truly build into the relationship it can be a beautiful thing.  Paul Cowan uses his wisdom in “Connecting with Clients” by understanding that like any relationship counseling session staying connect, and re-connecting is not always easy but it is worth it!

    Please thank the sponsors of A New Direction for their financial support by LIKING their business pages and or send them a note of appreciation.  Of course the best way thank them is to use their services and tell them you heard them on A New Direction.

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