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Want to Get Promoted?
You Probably Don’t Know What You Don’t Know…
We just wrapped up an incredible episode of A New Direction with Craig A. Fleming, author of The Unwritten Rules of Leadership, and the insights were a major wake-up call for anyone looking to get promoted. If you missed the live conversation, we dived deep into the “hidden curriculum” of the corporate world—those unspoken do’s and don’ts that determine who stays in middle management and who gets promoted to the C-suite. The consensus was clear: hitting your KPIs is just the entry fee; understanding the social and political mechanics of your organization is what actually gets you promoted.
A standout moment in the interview was Craig’s breakdown of why high-performers often fail to get promoted because they fall into the “Technical Trap.” Many high-achievers believe that becoming the ultimate expert in their current role is the fastest way to move up, but the opposite is often true. Craig explained that if you make yourself too indispensable as a “doer,” you become “un-promotable” because leadership can’t afford to lose your technical output. To be promoted, you have to transition your identity from a specialist to a strategist, demonstrating that you have the Executive Presence to lead others rather than just doing the work yourself.
We also discussed why Political Savvy is a non-negotiable skill if you want to get promoted. It isn’t about “playing games”; it’s about building relational equity and finding a sponsor. While a mentor talks to you, a sponsor is someone who talks about you in rooms you haven’t entered yet. Craig shared that many talented individuals fail to get promoted simply because they lack an advocate at the decision-making table. By mapping out the power dynamics of your company and building a network of supporters, you ensure that your name is at the top of the list when it is time for someone to be promoted.
If you are tired of watching others move up while you feel stuck, this recap is your roadmap to finally being promoted. We covered 7 specific shifts, from mastering “The Brief” to managing your “Leadership Shadow.” Don’t let another year go by wondering why you haven’t been promoted to the level your hard work deserves. Watch the full replay of A New Direction with Coach Jay and Craig A. Fleming to master these unwritten rules and take the final step to get promoted into the leadership role you’ve been aiming for.
Craig Flemings book, “Unwritten Rules Of Leadership: How Executives Decide Who To Trust, Mentor, Promote, and Remember” is a no nonsense, gets right to the point book. There is no fluff. No stories. Just a practical guide to, “if you want to get promoted here is what to do, and here is what not to do.”
Quite honestly I found it refreshing. No wading through some here is the principle of the story. Not some fairy tale that is suppose to make me feel better about my life, just the direct approach of, “if you want this, here is what you must do.”
There are 25 chapters, each chapter has the same outline. Here is the title, here is why it is important. What are the costs and benefits to you on the topic. Here is what you need to do. Here are the distortions that will stall your career. Here is the Application that you need to do on a daily basis in your personal life, your execution, communication etc.
I found this book to be so appealing. Find the area. Why is it important. Have the discipline to do what it says…and execute it daily. Simple. Straight forward. Practical. We need more books like this with less stories and more application.
Get you copy of Unwritten Rules of Leadership by clicking here.
Our sponsors are so important to the success of A New Direction. Please use their services, or recommend their services to others. Their dedication to the show helps us help more people around the world!
Data443: Cyren
Cyren Threat Intelligence: Your Business’s Cyber Early-Warning System
What is it? Think of Cyren as a global neighborhood watch for the internet. Every single day, it scans billions of emails, websites, and files looking for the newest scams, viruses, and hackers.
How does it help your business? Cyren automatically creates a constantly updated “most wanted” list of bad links, spam, and hackers. It feeds this list directly into the security tools your company already uses (like your firewall or antivirus software). This empowers your existing security systems to instantly recognize and block new dangers without you or your IT team having to lift a finger.
Why it matters:
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Stops threats at the door: It blocks malicious emails, scam links, and viruses before they even reach your employees’ inboxes or computers.
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Always up-to-date: The internet moves fast, but Cyren updates in real-time so you are protected against attacks that were just invented today.
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Trusted by the experts: Massive internet service providers and global tech companies rely on Cyren to protect hundreds of millions of people worldwide. You get the exact same enterprise-grade protection they use.
The Bottom Line: Cyren acts as the brain behind your business’s cybersecurity, automatically finding and blocking threats so you can stop worrying about hackers and focus on running your business.
Linda Craft Team, REALTORS®, for more than 40 years they have been helping people all over the world protect their dreams and make new ones.
Let’s be honest, most of us soon forget how much we paid for our home, or how much we sold our home for…but we all hold on to the memories that were made in that home.
The powerful emotions that were in that home. The gatherings, the people, the joys and even some sorrows, because at the end of the day all our memories are what makes the home…a home.
The memories and the emotions of those memories. The Linda Craft Team continue the tradition of being the “memory makers” by giving the home you are ready to sell the marketing and attention it deserves, and the start to the new memories you will create when you purchase your next home.
When you are ready for your memory head on over to www.LindaCraft.com
Stop Performing. Start Dominating

You weren’t built to play it safe.
You already know what average looks like. You’ve watched it sit in meetings, nod along, and clock out at five. You’ve seen it settle for “good enough” and call it a career. And something inside you — maybe it’s quiet, maybe it’s screaming — refuses to accept that as your ceiling.
That’s not ambition. That’s your signal.
The distance between where you are and where you know you’re capable of being isn’t talent. It isn’t luck. It’s the space between knowing what to do and actually executing at the level your potential demands. And that gap? It doesn’t close on its own.
The Truth Nobody Tells High Performers
Here’s what the leadership books leave out: the strategies that got you here won’t get you there. The habits, the mindset, the way you manage your energy and your influence — all of it needs to evolve. Not because you’re broken. Because you’re ready for more.
Every elite athlete has a coach. Every world-class CEO has an advisor in their corner. Not because they’re weak — because they understand that the highest performers on the planet don’t go it alone.
What Changes When You Stop Going It Alone
Working with an executive performance coach isn’t about fixing problems. It’s about unlocking the version of you that operates with total clarity, relentless focus, and the kind of presence that shifts the energy in every room you walk into.
Imagine making decisions faster — and with more confidence. Leading teams that don’t just follow you, but run through walls for you. Waking up on Monday with the same fire you feel on Friday night when you’re planning your next move.
That’s not fantasy. That’s what happens when you get serious about your performance.
Your Move
You’ve read this far for a reason. That reason matters. Don’t let this be another article you agree with and forget by tomorrow.
Take the first step right now:
Book a free discovery call — Let’s talk about where you are, where you want to be, and what’s standing in the way. Visit www.jayizso.com to schedule your session.
Send me a direct message — Not ready for a call? No problem. Reach out at jay@thecoachjay.com and tell me what’s on your mind. Every conversation starts somewhere.
The only thing standing between you and your next level is the decision to stop waiting.
Make it today.
Jay Izso is an Executive Performance Coach who works with driven professionals ready to break through to their next level of leadership, influence, and impact. Learn more at www.jayizso.com.








