Month: March 2022

Leading in a Crisis – Major General John Gronski (ret’d)

We have all been through and continue to go through crisis.  For the last two plus years we have been dealing with the pandemic.  We have seen businesses crumble, people scatter, emotions rising.  The truth is leading in a crisis is not easy.  Now we have Russia invading and starting an unprovoked war with the …

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Cathy Wasserman & Lauren Weinstein - The Empowered Job Search - Jay Izso A New Direction Podcast

The Empowered Job Search – Cathy Wasserman & Lauren Weinstein

When it comes to our job search we often get the same old tired advice.  Many job search professionals will want to focus on your resume, cover letter, or your network.  And while those things have value we often miss the most important element in our job search…YOU.  As our authors Cathy Wasserman and Lauren …

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Crafting Your Marketing Story for Greater Success - Paul Furiga A New Direction with Jay Izso

Crafting Your Marketing Story for Greater Success – Paul Furiga Part 2

When it comes to marketing the research is clear, your best marketing is telling your authentic unique story.  Why? Because our brains are naturally wired to hear and relate to a story.  Also, because we all have one.  What is more every story is unique which means that your story becomes a differentiator when it …

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