Social Media Introverts Make It Impossible to Measure Your Social Media Influence and Effectiveness
Recently I was in the gym when a long time friend came up to me and said, “I love your posts on Facebook, I especially love your #Izsoisms”. I said, “Thank you, I hope you find them helpful or at least interesting”. She said, “Oh I really do enjoy reading what you write, and I […]
Mega-Bad: Consumers No Longer Motivated to Like Facebook Business Pages
I have talked and written about the death of the Facebook Business Fan Page. It has since then taken a life of its own as more and more people have said, “yeah, it is pretty much over”. Even Facebook admitted that they were reducing the number of people who would ever see your post from […]
You Want Me to Connect with What? The Social Mediology of the Profile Picture
Your picture is important. As a matter of fact if the research on social media is telling us anything it is that picture are hugely important. Yet…still…”Houston we have a problem”. Profile pictures are still being ignored. Folks I cannot stress this enough when it comes to social media your social media profile picture is […]
Note to Marketing: Change or Die
“Marketing is Dead!” HOLD ON! I didn’t say that . However, they may be right. The always connected consumer has changed the game as a recent quote from research stated: “complex customer journeys replace linear campaigns as the new normal.” Meaning? It is less about the technology and marketing and more about the psychology of […]