Month: February 2018

Mega-Bad: Consumers No Longer Motivated to Like Facebook Business Pages

I have talked and written about the death of the Facebook Business Fan Page.  It has since then taken a life of its own as more and more people have said, “yeah, it is pretty much over”.  Even Facebook admitted that they were reducing the number of people who would ever see your post from …

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Social Media Trends: What Your Business Needs to Know (Part 1)

Pew Internet recently released an update on how people are interacting with different social media platforms.  There are some interesting findings and some that you as a business owner must pay attention to.  Let’s look at some of the findings and then look at what this means for your business. 1.  73% of all online …

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Marketers are from Mars, Consumers are from…Reality?

Have you ever noticed that most of the information that comes out about social media is from the marketer perspective?  I find that more research is focused on how much money marketers are spending, how often marketers are using the different social media platforms, and the list goes on. Ms or Mr. Business owner it …

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Social Media Narcissism or Social Reinforcement? Your Business Influence.

There is a side to our humanity that social media has exploited and that is that we display far more narcissism than we care to admit.  That for a significant number of social media users there is this desire to be known.  And not just known, but known in a way we want to be …

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If You are an Average Person You Will Not Be Verified…Twitter isn’t for the General Public

In light of Twitter’s IPO announcement, and early Wall Street Success.  I thought it appropriate for my readers most of which according to my statistics are not avid Twitter users, have some understanding about who Twitter is focused on. Again, I like Twitter.  I use it, even though it has never given me one single …

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Social Media Introverts Make It Impossible to Measure Your Social Media Influence and Effectiveness

Recently I was in the gym when a long time friend came up to me and said, “I love your posts on Facebook, I especially love your #Izsoisms”.  I said, “Thank you, I hope you find them helpful or at least interesting”.  She said, “Oh I really do enjoy reading what you write, and I …

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New Year Resolutions that Get Results

It is that time of year again, where we send the old year packing, and usher the New Year into it’s seat.  Having always been interested in the psychology of goals, naturally I have an intense curiosity about who makes goals, how do they make them, and what do they set their goals for. Recently …

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You Want Me to Connect with What? The Social Mediology of the Profile Picture

Your picture is important. As a matter of fact if the research on social media is telling us anything it is that picture are hugely important. Yet…still…”Houston we have a problem”. Profile pictures are still being ignored. Folks I cannot stress this enough when it comes to social media your social media profile picture is …

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