Month: July 2013

Marketing Fail: Being Uni-Directional in a Bi-Directional Social Media Culture

Can you imagine if you are on the phone, called someone up, and simply did all the talking? Then let us say that all you did was call, talk for a few seconds then hung up? How about if someone called you, but you put the phone down and walked away? Now imagine that you …

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The Psychology of Social Media Influence – The Power of Klout and Kred

In my research of what makes us “tick”, “turns us on”, and “how consumers and businesses connect” on social media, one of the psychological and technological issues that has tremendous interest to me is the role that *Klout* and *Kred* play in our social media psychology and behavior. What especially intrigues me, for those that …

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